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Privacy policy

1. About Us This privacy policy describes how HappySweeds Stockholm AB ("we", "us", "our"), Lilla Nygatan 23, SE-111 28 Stockholm, Sweden (VAT: SE556960978601) collects and processes your personal data when you visit happysweeds.com or place an order with us.

2. Data We Collect We collect the following personal data:

  • Name, email address, phone number, and delivery address
  • Payment information (processed securely via Klarna or PayPal)
  • Order history and purchase behaviour
  • Browsing data via cookies and Meta Pixel (see Section 6)

3. How We Use Your Data We use your data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Handle returns, refunds, and customer service
  • Improve our website and marketing (analytics)
  • Send marketing emails if you have opted in

4. Legal Basis (GDPR) We process your data based on:

  • Contract — to fulfil your order
  • Legal obligation — accounting and tax requirements
  • Legitimate interest — fraud prevention and website analytics
  • Consent — marketing emails and cookies

5. Klarna To offer Klarna payment options, we share your contact and order details with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden. Klarna uses this data to assess payment eligibility and tailor payment options. See Klarna's privacy policy for full details.

6. Meta Pixel and Marketing We use Meta Pixel on our website to measure the effectiveness of our advertising on Facebook and Instagram, and to build relevant audiences for our ads. This may involve sharing anonymised browsing and purchase data with Meta Platforms Ireland Ltd. You can opt out via your cookie preferences.

7. Cookies We use cookies to improve your browsing experience and for analytics and marketing purposes. You can manage your cookie preferences at any time via the cookie banner on our site.

8. Data Sharing We do not sell your personal data. We share data only with:

  • Payment providers (Klarna, PayPal)
  • Shipping partners (DHL, UPS, FedEx)
  • IT and logistics service providers acting as data processors
  • Meta Platforms (for advertising, see Section 6)

9. Data Retention We retain your personal data for as long as necessary to fulfil the purposes described above, and in accordance with Swedish accounting law (7 years for financial records).

10. Your Rights Under GDPR you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability

To exercise your rights, contact us at info@happysweeds.com.

11. Complaints If you believe we are processing your data unlawfully, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.

12. Contact HappySweeds Stockholm AB Lilla Nygatan 23, SE-111 28 Stockholm, Sweden Email: info@happysweeds.com Phone: +46 760 251 650